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CSR Marketing Material

 

Attn:   ______Name of contact person________      

__________Position________________

            ________Name of Organisation_______

 

Subject: CSR Program in Cameroon for ensuring sustainable development

Dear Sir,

AIESEC is the International Platform for young people to discover and develop their potential to have a positive impact in society. It is present in over 800 universities in 91 countries.

Since 1948, as the largest university based network of young people, we provide our members with over 5,000 leadership opportunities, 3,800 work abroad opportunities, 350 conferences, and virtual tools to build networks.

AIESEC in Cameroon has identified the corporate social responsibility as one of the major issues affecting the future of the nation, and decided to address it in its national plan. For this reason, it comes up with the CSR Program, by which, through its international exchange program, AIESEC will sensitize and offer practical experience in universities, build capacity for 12 Cameroonian NGOs and send 6 Cameroonians on internship abroad to learn on the same issue. In order to effectively approach this, the CSR program will create an international working environment with young leaders composed by conferences, trainings, interaction with organizations and institutions of higher education, etc. In this way, a strong positive impact will be generated in the whole region based on networking.

Local teams have been composed for this purpose and the CSR Program will be implemented from July to October 2006, directly benefiting 3 major cities in Cameroon, students and organizations taking part of the exchange program and our stakeholders. A measurement system will be implemented to systematically track the quality of the exchange and learning program offered as well as the positive impact created in the society. This measurement system will be mostly based on on-line platforms, surveys and reports directed to our members and stakeholders. A national report will be presented in January 2007.

We invite you to become our partner in the implementation of the CSR Program. Please find below further information about our program and the way that you can cooperate with us.

Thank you in advance for your consideration. Please do not hesitate to contact us for further information.

Sincerely,

Ms. Catherine KIBITECK

National Director EAP 07-08

AIESEC in Cameroon

catherine.nounga@aiesec.net

There are many reasons to make efforts to behave as good corporate citizen and demonstrate that we can measure our activities and performance, in terms that mean something to our stakeholders. Corporate Social Responsibility (CSR) is all about a company knowing, managing and improving its impact on the economy, the environment and society. Societies want to see that a company is transparent in its communication of its performance, ethical, well managed, and has strong Governance procedures.

Moreover, that it is responsive to the needs and views of its stakeholders, responsible in its actions, attitudes and values, and able to be trusted. This western perception of CSR is however poor positioned in the minds of the citizens in developing countries, like in Cameroon. Companies see this behaviour as “too hard” and just another thing to distract them from (in their eyes) conducting the business of business: making a profit. Thus, they don’t realise that CSR permits them to work more efficiently, while considering economical, social and environmental issues. When applying CSR principles, they could be able to reduce operating costs, increase operational efficiency in terms of productivity and quality and thus, access to capital due to an enhanced brand image and reputation and increase profit and gain new markets.

In this sense, AIESEC has the concern to position CSR in the minds of ambitious enterprises, helping them to be financially sustainable and at the same time, models of good management of resources. In a country like Cameroon, CSR practices would give enterprises to get a better value and revenue for the products and services they offer. Most of their clients are in developed countries which not only want good and safe products, but they also want to know that what they buy was produced in a socially and environmentally responsible way. Furthermore, the more a company shows it is committed to CSR by complying with and going beyond legislation, the more lenient the government and regulators may be with the company.

AIESEC has designed the Corporate Social Responsibility Program for those organizations and students that aim to implement corporative practices based on sustainability.

 

AIESEC in Cameroon | Route Bessengue | B.P. 9747 Douala | Cameroon

www.cm.aiesec.org | e-mail: cameroon@aiesec.net | tel + 237 5273222


CSR Program

PROJECT OBJECTIVES

Sensitize Cameroonian students and organisations about the reasons and benefits of implementing corporate social responsibility practices.

Offer open spaces for discussion and sharing around CSR issues between people from different nationalities and African students of higher and secondary education.

Offer strategies and solutions to Cameroonian companies based on CSR practices. One of these will be the global platform provided by AIESEC, which is based on the Global Exchange Program as tool for personal and professional development.

GENERAL IDEA OF THE PROJECT

The objective of the CSR Program is to create a learning environment for Cameroonian organizations and students in the issues of sustainable development. This by giving foreign students (trainees) the possibility to make a traineeship in a Cameroonian organization, based on sensitization and creation of strategies, implementation and measurement of practices based on corporate responsibility. Cameroonian students will be prepared as well by AIESEC in doing a traineeship abroad in the issue of CSR.

For foreign students that will do their internship in Cameroon tasks during this period will be primarily on:

Sensitization of CSR issue in the stakeholders and community in general, building connection between the nature of the corporate (its product, service, values) and the area they want to contribute to.

Stakeholder communication/ Reporting/ CSR Case Study Development, by monitoring projects and building up communication tools about current endeavours.

Partnership Development, working on developing sustained and collaborative partnerships on sustainability issues with NGOs, other corporates and government.

Internalizing CSR, by internal trainings/ “round-table” events on what is SD & CSR and where/how do we as an organization stand on it. Helping to bring the concept on an individual level as well as to organise communication tools and possibilities for implementation. Risk management.

Creating simple responsible behaviour (ethics) and environmental guidelines to companies’ standpoint and external area of involvement as well as establishing measurables.

Measurement/business, Case Development. Creation and collection of data for a CSR report. Coordinate the application of CSR guidelines to the local business market.

Explore new markets local and internationally based on new CSR based products

During the last week of the traineeship, the trainee will participate with the local committee in the organization of a conference around CSR. Diverse presentations of each one of the organizations that developed CSR practices will be shared and the best ones will be recognized based in defined criteria. Information (importance and benefits) about CSR will be provided through the radio and in Universities and/or business networks.

ZONES OF INTERVENTION

AIESEC in Cameroon has decided to implement the CSR Program for the period September – December 2006 in 3 major cities: Buéa, Douala and Yaoundé.

 

Number of international students in Cameroon

Number of Cameroonian students going abroad

Sensitization around CSR

Building Capacity

# of benefited universities

# of benefited students

# of benefited NGOs

Per city

2

1

1

40

2

TOTAL

6

3

3

120

6

 

AIESEC in Cameroon | CSR Program 2006 | www.cm.aiesec.org | cameroon@aiesec.net

 

Flow of the Project

Since the CSR Program is a regional initiative involving 14 African countries, recruitment and selection campaign program will be run in all African countries to select the students that will participate in the project. Non-African countries will also run a recruitment and selection campaign for exchange students. Promotion in media is planned to happen as well as information meetings at different faculties.

In the framework of the Empowering Africa Program, AIESEC in Cameroon will implement a total of 3 projects in the issues of HIV/AIDS, Entrepreneurship and Corporate Social Responsbility, respectively.

Cameroonian local students will be grouped in “Drive Teams” and initial tasks will be assigned. Parallel, exchange students (trainees) will be prepared for their role based on a preparation package delivered. During the first two weeks trainees will receive an intense training in all the necessary aspects concerning the flow of the project, including CSR concepts, psychological advice and understanding of the current reality of the selected topic.

These will be held in the 3 Cameroonian cities at arrival of the exchange students. Different personalities will discuss the issues of HIV/AIDS, Entrepreneurship and Corporate Social Responsibility and their relevance in Cameroon. The seminars will be open to the whole community. During the seminars, workshops will be run by different organizations around these issues. 

After the preparation process is finished, the teams of local students will keep constant meetings (working groups/workshops) to discuss and agree on innovative and creative ideas for implementing in their country. All this meetings will happen with the guidance of the trainees. These will also start working on their traineeship in the hosting country.

During the final week of the traineeship a closing conference will take place. Speeches from some participants will be hosted (considering different clusters of participants: international university students, local students, teachers from the high schools, members of the board of experts, partner companies, etc). Good case practices will be recognized and awarded.

A final nationwide report will be delivered by January 2007.

AIESEC in Cameroon | CSR Program 2006 | www.cm.aiesec.org | cameroon@aiesec.net

AIESEC in Cameroon | CSR Program 2006 | www.cm.aiesec.org | cameroon@aiesec.net

 

How to get involved?

There are many ways you and/or your organization can get involved in this project. You can offer professional and technical support to the project by becoming a member of the Board of Experts or representing your organisation as Learning Partner. You can also offer financial and logistical support by hosting an international student or providing cash/in-kind donations based on the needs of the project. AIESEC in Cameroon is registered as not-for-profit NGO by Law N° 180/RDDA/C19/BAPP/Wouri and we will provide you with the proper bills and certification of your contribution.

MEMBER OF THE BOARD OF EXPERTS

The Board of Experts is a group of 3 persons that will support the organizing committee of the CSR Program in the definition of the project agenda, selection of the training needed and based on their availability will run some of the learning activities for the international group of students’ preparation in Cameroon. Responsibilities include:

Professional and moral support and consulting to AIESEC in achieving the objectives of the program.

Support to AIESEC by providing contacts of potential partners.

Provide opportunities to AIESEC members in attending other conferences and events in general organized by externals around the same issue.

Support in developing the agenda of different learning activities with the AIESEC members, trainees and organisations involved.

Ensure Learning Activities happen at all phases of the project (Learning Circles, discussions, etc.)

Support in the creation and compilation of reports at all phases of the project.

Act as speaker during our conferences and workshops.

LEARNING PARTNER

A Learning Partner is an organisation that provides professional and technical support to the international students and AIESEC members in offering sensitization around CSR in universities and building capacity in other organisations. Responsibilities include:

Support by providing contacts of potential partners.

Ensure preparation week for the trainees (first week of the project)

Provide mentors to trainees with a minimum of one meeting of one hour per week.

Develop and coordinate weekly agenda of activities with the trainees and the organisations involved.

Develop the agenda for the different events (i.e. a closing conference).

Ensure Learning Activities happen at all phases of the project (Learning Circles, discussions, etc.)

Support the trainees in the finalization of the sessions with its crew.

Creation and compilation of reports at all phases of the project.

NON-PROFIT ORGANISATIONS (Capacity Building)

Organizations host international students for an internship around capacity building. These interns work maximum 24 hours per week and receive food (2 meals per day) and accommodation during their stay, but no salary or pocket money. Tasks are set up by the organisations and in accordance to the CSR Program’s objectives.

AIESEC in Cameroon | CSR Program 2006 | www.cm.aiesec.org | cameroon@aiesec.net

AIESEC in Cameroon | CSR Program 2006 | www.cm.aiesec.org | cameroon@aiesec.net


CENTRE OF EDUCATION (Sensitization around CSR)

A centre of education (university) receives an international student for offering sensitization around CSR within its students. Responsibilities include:

Selection of qualified students from your institution of education for participating in the program.

Support in the preparation week for the trainees (first week of the project).

Support in developing the agenda for the different events (i.e. a closing conference).

Develop and coordinate weekly agenda of activities with the trainees and the organisations involved.

Ensure Learning Activities happen at all phases of the project (forums, conferences, visits to NGO)

Creation and compilation of reports at all phases of the project.

SPONSORS AND DONATORS

As sponsor/donator you will be recognized in each one of the events of the Programmes selected

Massive exposure through the several promotion materials that will be printed and delivered across the participant universities in the country (posters, flyers, etc).

On line exposure and involvement through the Web Site, the on-line community and the Hublog that will support the project.

Access to a wide range of high talented young profiles across Africa and other parts of the world which participate in the program in direct on indirect way.

Key note speech of a representative of your organization during our external events.

Banners, posters and stand of your organization during our external events. Promotion materials of your organization and/or products will be delivered during those events day as well.

Your logo will be placed in every material of the project (folders, guides, T-Shirts, pens, etc)

Brief Budget (amounts in CFA)

Fixed Costs
Marketing Materials Posters, brochures, flyers, printings

54 000

Kick-Off Conference All included (coffee breaks, office materials)

100 000

Working Groups and Workshops All included (markers, paper, flipcharts, notebooks, copies)

81 000

Closing Conference All included (coffee breaks, office materials, equipment)

100 000

General Expenses Transport, telephone, internet

81 000

Best Idea Awards Cash or in-kind awards for the best ideas

60 000

Final report 10 pages

70 000

  Total Fixed Costs

546 000

 

Variable Costs (9 Students on Exchange)
Reception Activity Learning activity based on cultural exchange between int. students and Cameroonian AIESEC members

45 000

Administrative Costs International fees, organizing committee support fund

202 500

Reception/Farewell Package Package with Cameroonian flag, maps, traditional handcrafts, tourist information, country drinks & snacks

180 000

Country Development Expansion in the cities of Bamenda & Dschang (transport, telephone, office materials, equipment)

157 500

  Total variable costs

585 000

  Total expenses

1 131 000

Don’t hesitate to contact us for further details on your involvement.

AIESEC in Cameroon | CSR Program 2006 | www.cm.aiesec.org | cameroon@aiesec.net

 

AIESEC in Cameroon

Contact person: Catherine KIBITECK

catherine.nounga@aiesec.net

Tel: 237 75 69 56 71

Empowering Africa Program in Cameroon

For fighting against HIV/AIDS,

activating entrepreneurship and

ensuring sustainable development.

Partnership Agreement for the CSR Program 2006-II

 

Thank you for participating in the CSR Program in Cameroon from 01/09 until 31/12/2006. Please read the guidelines described in the previous pages and provide us the necessary information for your participation.

 

Partnership Agreements are received until the 15/07/2006

 

1. Contact Information

 

Organization Legal Name

 

Mailing Address

 

Organisation Contact

Position

Telephone/Fax Number

E-mail

Homepage

 

2. Type of Partner

Member of the Board of Experts (BoE)

Learning Partner

Non-profit organization (Building Capacity)

Centre of Education (Sensitization around CSR)

Sponsor/Donator

 

3. For Non-profit organizations: how many interns will you accommodate in your organization? _____

 

4. For Sponsors/Donators: amount (in CFA) of your support

 

Direct cash support:                                                               In-kind donations:

 

5. Additional information (please use extra paper sheet if necessary)

Please indicate any relevant information concerning your participation, which was not specified in this document.

________________________________________________________________________________________________________________________________________________________________________________________________________________________

 

This “Partnership Agreement”, is considered a formal contract and commitment between AIESEC and the organisation stated on this form. Both parties should keep an original copy with signatures of both the company/organisation and AIESEC.

 

Partner:                                                                     AIESEC:

 

Signature:                                                                  Signature:                                                            

 

Name:                                                                   Name:

Date:                                                                     Date:


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